Before learning Search Engine Optimization and its various steps one must know what is its ultimate purpose. The practice of search engine optimization is for getting prospective customers through search engines like Google, Bing Yahoo, MSN, Ask etc.
As part of initial or post optimization works the seo expert must learn about the nature of business, service or product. He need to identify the terms or keywords connected to the business. Choosing keyword is very important section in search engine optimization. General keyword analysis using Keyword Tools generally using Google keyword tool is not enough to find most appropriate keyword. Because you may find a keyword in Google keyword tool which has high demand in the search engines. But if it is not a competitive keyword, it will not bring any business even the website is listed in prior position in Google SERP. The Google Keyword tool generally gives demand result as its total demand on web queries + image queries + video.
Search Engine Optimization is most effective part in online marketing or internet marketing. The right way to learn search engine optimization is get updated with the current knowledge or information announce by Google webmaster tools central publications.
Before getting latest trends and techniques in SEO one must learn initial basic steps like URL, Title, Meta Tag, content and heading tag optimizations which comes under the category of one page optimization practice.
Once the on page optimization is over, other activities like xml site map creation, web master tool setup, search engine submissions etc can be conducted.
After publishing the pages, one much check its crawl, cache etc by Google. Once the page is found cached by Google, he can check its listing position. After seeing the page appearing in search results, various off page SEO campaigns can be started.
I am Brahmadas experienced in conducting search engine optimization for many companies and business service websites. Now I used to give SEO training and consultation services to many business brands, IT teams of web development companies, web designing firms and SEO companies located in Cochin, Ernakulam, Kerala, India.
You can contact me on for any SEO talk on 9020807078
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